If you haven’t started promoting your business online yet, then you’re missing a lot of potential profit. It’s not too late though – here are some tips on how to launch your company online.
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Photo by Tirachard Kumtanom from Pexels
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Grab a Website Now
While Facebook, Twitter, and other social media platforms are great for online presence, it also helps to have a website for your business. Getting a website design in Ottawa as soon as possible lets you grab the right website name that matches your company name perfectly. A website also gives you more control over traffic as opposed to social media platforms which may change their rules arbitrarily – losing you valuable followers.
Still...Open Social Media Platforms
Of course, that doesn’t mean you should abandon social media platforms like Facebook and Twitter. To keep up with the millenials, you’ll have to make sure you have accounts in those platforms as well as a few more. Narrow down on the platforms that you feel show your products in their best light. For example, many restaurants opt for Instagram while hobby shops use Pinterest.
Build on your Current Customers
Since you have an existing customer base, make sure they’re the first ones on board in recognizing your online presence. Invite them to like your page by displaying prominent links all over the shop. Give away gifts to entice them into following you and create a hashtag that makes it easy for people to track you online.
Learn as You Go
You’re new here so it makes sense to be a little confused at first. A good way to start is by hiring a marketing company to help establish the groundwork. Don’t rely on them completely though. Make a point of studying what the competition is doing so you can adjust accordingly.
Of course, those are just some preliminary steps to bear in mind. As you get a good footing online, you’ll be able to better navigate through internet marketing.
