Want to find out Facebook advertising secrets that you can use even without spending a ton of money? While big companies like Nike can afford to spend thousands or even millions for a Facebook campaign, there are some businesses that can only do so much. Fortunately, there are some techniques you can use that can boost your exposure organically. Here are some Facebook advertising secrets to bear in mind:
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| Photo: Pixabay / coffeebeanworks |
Use Images and Use Them Wisely
The typical news feed of a Facebook user is full of images, statuses, and all sorts of information. You’ll have to compete for attention by utilizing eye-catching images each and every time you post. Make sure that the image contains something that adds value to your brand. Accompany this with easy to remember hashtags and you should be able to get results and patronage.
If you’re using customized images, make sure your text is no more than 20% of the image. This is a strict rule in Facebook that bans advertisements where the image takes up more than 20% of the available space. Fortunately, Facebook also has a system that lets you find out if you’re above or below the requirement.
While you probably can’t spend several thousands to boost the appearance frequency of your page, you can definitely set up your advertisement to meet certain goals. For example, what exactly are you hoping to achieve? Increase the number of likes/fans that you have? Boost shares of your posts? Convert your followers into actual buyers? Or maybe you’re hoping to funnel in people from Facebook to your website. Facebook provides an Ad Objectives section that you can use for this.
Customized Ad Headline
The default ad headline is your page name which is well and good – but not exactly something that will bring in customer attention. Instead, feel free to change the headline, placing in words that will definitely get the attention of your fans. Similar to creating titles for website content, you’d want your headline to be descriptive of your product/service while encouraging people to click on the ad and find out more.
A pretty basic Facebook advertising technique but unfortunately – not utilized to its maximum capacity. Here’s how you target your audience following several possibilities:
2nd Degree Targets
This refers to people who are friends of people who are already your followers or fans. A good way of achieving this particular goal is by sharing content that your followers can also share. It could be as part of a contest, something humorous, or something informational that would convince others that the data is worth sharing.
Targeting audience depending on their interest also helps. Check out the main page and fill in as much as possible in the “interests” section, listing down things that you think your target audience is interested in and how it relates to your website. For example, local restaurants can input interests such as “foodie” or “travel” in their profile.
Facebook advertisements also offer preset targeting options to narrow down your possible market. There’s age, gender, workplace, location, relationship status, and various other categories that people often provide in their profile. If you’re encouraging people to sign up for your dating app – then there’s not much point to advertise to married people, right?
If you already have an existing client base, you can try uploading your mailing list to Facebook. This lets you rebuild an already existing client list from an old system and bring it up to date. From here, you can start creating your new audience.
Make your page more compelling by adding a call to action. This is a word or set of words that will compel people to click onto the link so that you can funnel them into a specific location – usually outside of Facebook. Perhaps one of the most common and successful call to actions today include “Download for Free” which is perfect for small businesses offering eBooks or other freebie items to their followers.
Perhaps one of the best features of Facebook is the availability of measuring reach through a comprehensive meter. As you add more information to your page, you’ll be able to narrow down the reach of your ads to certain individuals. It might seem like a bad idea to limit the people you reach, but this actually makes up a lot for quality. Also note that Facebook ads require a bit of cash outlay. By narrowing down your audience, you can spend only what needs spending, therefore keeping the overhead at a minimum.
Feedback
Always check out the numbers in each of your post. You’ll find that Facebook offers lots of feedback for promotional posts, showing you not just how many likes/shares you got but also the number of people you’ve reached. This allows you to take a step back and figure out which posts are getting more attention than others. Once you’ve figured this out, you can create Facebook marketing approaches that are more likely to catch your audience’s attention.
Tags
Use tags and keep them catchy! A lot of businesses today have no concept of what tags are and why exactly they’re used. Note that these tags are essentially used to search and find posts. For example, clicking a tag with #UndergroundRiver gives you an entire page where posts from numerous people, friend or not, contain the same tag. It, therefore, helps to add tags into your Facebook status. The said tag can be uniquely yours or as part of a trending campaign like #StarWars. Tags are a good way to jump into the bandwagon and make your product or service relevant to what’s popular right now.
Maximize Your About Page
Do not make the mistake of using only a small portion of your “About Me” page. By using as many characters as possible, incorporating industry keywords, and essentially providing your customers with lots of information – it becomes easier for search engines to find you through search engines like Google and Yahoo. Keep in mind that Facebook advertising isn’t just confined to Facebook. It must be part of an intricate web that essentially makes it easier for you to connect with everything else outside Facebook.
Of course, those are just some Facebook advertising secrets now revealed for your use! Explore the platform and find out what else Facebook can do for you!
